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MMS : le ciblage paie

2005 : annï¿½e du MMS d'aprï¿½s Jupiter Research. Dans son ï¿½tude, il insiste aussi sur la nï¿½cessaire pertinence de l'info notamment pour les 25-34 ans. Mais pour les plus jeunes, c'est l'animation image-son qui captera leur attention.

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